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Hardee's Follows Up Paris Hilton Ad With Offbeat Milkshake Commercial

Jun 27, 2005

New TV Spot Features a Guy, a Cow, and Top Hit Single by Sean Paul, "Get Busy"

ST. LOUIS, Mo. – June 27, 2005 – As the already-famous Paris Hilton/Spicy BBQ Thickburger TV commercial begins airing in Hardee's markets today, another Hardee's ad will make its debut for the chain's new Hand-Scooped Ice Cream Shakes & Malts™. The new commercial is yet another example of the brand's efforts to connect with its target audience of 18-34-year-old males through its advertising.

The ad, titled "Cow Shake," features a young guy pushing against a large Holstein cow in rhythm to the music of the hit single, "Get Busy," by Jamaican reggae star Sean Paul. As Paul sings "shake that thing," the young man attempts to move the rigid black-and-white bovine, whose udder vibrates back and forth with the music. The pay-off line is "Milk "