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Carl's Jr. & Hardee's Launch "Rev it Up" Instant Win Game

Dec 5, 2008

Rev Theory Will Have Customers Screaming “Hell Yeah!”


CARPINTERIA, Calif. – December 5, 2008 – Carl’s Jr.® and Hardee's® have partnered with rock band Rev Theory to offer a collectors’ cup and instant win game.  Starting today, burger fans will receive a Rev Theory cup with any large combo meal or beverage purchase. The cup features art of the band, as well as a special code for a chance to win one of 440,000 prizes. The promotion is sponsored by The Coca-Cola Company and Maloof Marketing Agency.


To redeem prizes, customers can visit, enter the code and receive either a free Rev Theory music download of their single “Hell Yeah” or a free drink coupon.  Also up for grabs is a “Rock Star for a Day” package, where the winner will spend a day with the band.  Additional prizes include a chance to appear in an upcoming Rev Theory music video, a VIP weekend at The Palms hotel in Las Vegas, concert tickets, signed guitars, dinner with the band at Carl’s Jr. or Hardee’s, and much more.


“We’re all about giving our customers the ultimate guys’ experience, and this promotion does just that,” said Brad Haley, executive vice president of marketing at Carl’s Jr. and Hardees. “Our young hungry fans love their music and will say ‘Hell Yeah’ to the opportunity to win thousands of prizes including spending the day with the band.”


Rev Theory’s album “Light It Up” was released in June, and singles “Hell Yeah” and “Light It Up” have garnered major airplay. Rev Theory is signed to Interscope Records/Maloof Music/Van Howes/Idol Roc and currently touring the US through the end of the year.


Carl’s Jr., Hardee’s and Rev Theory fans can view videos from the road and receive up-to-the-minute information by visiting Rev Theory’s Web site, following them on Facebook or MySpace, or by following Carl’s Jr. and Hardee’s on Twitter. Fans also can view the Hell Yeah video on Carl’s Jr. and Hardee’s YouTube channels.


About Carl’s Jr. & Hardee’s

Carl’s Jr. and Hardee’s are a wholly owned subsidiaries of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the second fiscal quarter ended Aug. 11, 2008, CKE Restaurants, Inc. had a total of 3,100 franchised or company-operated restaurants in 42 states and in 14 countries, including 1,170 Carl’s Jr. restaurants and 1,917 Hardee’s restaurants. For more information, or to find a location near you, go to or


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