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Carl's Jr. and Hardee's Have a Hunger for Speed

Jun 22, 2009

New Promotion Gives Customers a Chance to Win the All New 2010 Chevy Camaro


ST. LOUIS, Mo. – June 22, 2009 – Carl’s Jr®. and Hardee’s® are putting it in high gear with Dr Pepper® and giving away the highly-anticipated, all new 2010 Chevy Camaro. Starting this week, guests who purchase a large beverage or combo meal at both chains will receive a “Dr Pepper Camaro” instant-win game cup. Each cup contains a tasty offer to be used toward future food purchases, as well as a unique game code. On June 24th, customers can then visit to register and insert the code to reveal if they have won one of six all new 2010 Chevy Camaro cars to be given away during the six-week promotion. Additional prizes include remote control Camaro cars and Carl’s Jr. and Hardee’s gift cards.  


“Our core loyal customers of ‘young, hungry guys’ love three things: great burgers, fast cars and hot women,” says Brad Haley, EVP of Marketing for Carl’s Jr. and Hardee’s. “This promotion gives us the opportunity to reward our fans with, at the very least, the first item on that list, great burgers, along with a chance to win the second item on that list – a hot car.  They are on the own with the third one, but the car could help.”


While visiting, guests can also click to play the Drive-Thru Derby game to test their own Camaro-driving skills. Players must maneuver around obstacles and obtain points by collecting Happy Stars, burgers and Dr Pepper drink cups.


About Carl’s Jr. and Hardee’s

Carl’s Jr. and Hardee’s are a wholly owned subsidiaries of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the fourth fiscal quarter ended January 26, 2009, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,116 franchised, licensed or company-operated restaurants in 42 states and in 14 countries, including 1,195 Carl’s Jr. restaurants and 1,908 Hardee’s restaurants. For more information, or to find a location near you, go to or


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